# Mack Burnett — AI Strategist, Consultant & Keynote Speaker

> Mack Burnett is an AI strategist, AI consultant, and AI keynote speaker with 25+ years of experience building 50+ brands for organizations including Nespresso, Twitter, Planned Parenthood, Girls Who Code, AXA Equitable, Udacity, NAMI, and NYU. He is the founder and CEO of POWERFUL IMPACT Labs (an AI consulting, training, and venture studio) and the creator of Hello Walter (an AI employee platform that handles phones, follow-ups, and front-office work for growing companies). Mack helps CEOs, operators, and leadership teams turn AI from a buzzword into a measurable business advantage through advisory, consulting, VIP days, training, and keynote speaking.

## About

- [About Mack Burnett](https://mack-burnett-web-2026.lovable.app/about): Bio, credentials, career milestones, and the path from 25 years of brand building to AI strategy
- [Homepage](https://mack-burnett-web-2026.lovable.app/): Overview of services, featured work, and how Mack helps organizations win with AI
- [Contact](https://mack-burnett-web-2026.lovable.app/contact): Hire Mack as an AI strategist, consultant, or keynote speaker

## AI Consulting Services

- [All Services](https://mack-burnett-web-2026.lovable.app/services): AI strategy, consulting, VIP days, training, and keynote speaking
- AI Strategy & Advisory: Retainer, project-based, or fractional AI advisory for CEOs and leadership teams
- AI Consulting & Implementation: 4–12 week engagements integrating AI into operations, workflows, and growth systems
- AI VIP Days: One-day intensive AI audit, strategy, and action plan — virtual or in-person
- AI Training & Workshops: Custom AI training for executives, managers, and teams
- AI Keynote Speaking: Conference keynotes, board retreats, and executive forums on AI strategy and transformation

## Speaking & Keynotes

- [Speaking page](https://mack-burnett-web-2026.lovable.app/speaking): Full topic list and booking information
- Signature keynote — Cars Just Run: Building a Business That Runs Itself in the Age of AI
- Signature keynote — Building an AI-First Culture (Without Firing Everyone)
- Signature keynote — Leading Through the AI Transformation
- Signature keynote — Systems Beat Heroes: Why the Next Decade Belongs to Process
- Workshop — Your First 90 Days with AI: A CEO's Playbook
- Workshop — Getting Your Team Started with AI: A 90-Day Rollout for Any Company

## Companies

- [POWERFUL IMPACT Labs](https://powerfulimpactlabs.com): AI consulting, training, and venture studio founded by Mack Burnett
- [Hello Walter](https://hellowalter.ai): AI employee platform for phones, follow-ups, and front-office work

## Topics of Expertise

- AI strategy and roadmap design for SMBs and mid-market companies
- AI implementation and operations integration
- AI-first culture and change management
- AI for CEOs, founders, and operators
- AI employees and front-office automation
- 90-day AI rollout playbooks
- Marketing, growth, and brand strategy in the age of AI
- AI training for non-technical teams

## Audiences Served

- CEO peer groups (Vistage, EO, YPO)
- SMB and mid-market leadership teams
- Private equity portfolio companies
- Franchise and multi-location operators
- Boards and executive offsites
- Industry associations and conferences

## Credentials

- 25+ years building brands and businesses
- 50+ brands and business models built across his career
- Adjunct professor at New York University for 10+ years (growth strategy, digital marketing, business operations)
- 2021 Silver Apple Lifetime Achievement Award (Marketing Club of New York)
- Featured in The Wall Street Journal and Black Enterprise

## Legal

- [Privacy Policy](https://mack-burnett-web-2026.lovable.app/privacy-policy)
- [Terms](https://mack-burnett-web-2026.lovable.app/terms)